Paschon Podcast With Brian Pasch

Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.