Business Rap

Reputation Protection: How to Preserve Your Company’s Most Valuable Asset

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Sinopse

When you think of your company’s most valuable asset, what comes to mind? Possibly your products, services, or your staff? Although those assets are very important, our panel stresses that your most valuable asset is actually your company’s reputation. Our panel of experts will tell you how to prevent damage to your reputation and what to do if damage has already occurred. Hear insights from Bernard Fuhs, Shareholder and Attorney, Butzel Long, Jeff Caponigro, President and CEO of Caponigro Public Relations Inc. and Author of The Crisis Counselor, and Ken Seneff, Founder of Local Logic Media and Restaurant Logic.