Tdiii Talk

Have you ever built an ad campaign for a new release only to have it launch with skyrocketing costs and underwhelming results?  I certainly have.  It’s heartbreaking.  You’ve spent all this time on your song, you’ve saved your money, you’ve done your research, and you’ve set up your ads precisely as they should be, only to be met with disaster on release day.  Few things are more frustrating than watching your hard-earned money trickle away without knowing the cause of it, and while it can seem impossible to troubleshoot a floundering release, the performance of an ad campaign really comes down to three factors:  Targeting, visual creative, and your song.  Targeting is the first point of impact for your campaign. If you get this wrong, you can bottleneck your reach and destroy what might have otherwise been a successful campaign.  When in doubt, go wider and let Facebook’s platform figure it out for you.  Next, visual creative.  In short, have a great album cover,