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When I first started my business, I set aside one thousand dollars a month for advertising. As my return on investment began to grow, I was able to budget one hundred thousand dollars a month. In this episode I will share how I was able to leverage advertising to grow my business and cover the pitfalls that many in the world of online business make. In today's episode: Understanding the role that you play in advertising when you hire an outside agency Not all leads are created equally Visibility is key to having a return on investment Advertising is a game, and you can’t if you don’t play Stay connected:  Follow Kelly on Instagram | LinkedIn | Facebook | Website  Grab one of Kelly's bestselling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method