Aaron Katsman

Let's keep this vegan ... I mean Israeli Entrepreneurship Series rolling with vegan chef Rachel Hammer. Rachel is the founder of Sweet by Nature but she did not always work in the food industry. She started her career in Israel as many of us do in the Hi-Tech world but found it unfulfilling. Rachel's story leading up to creating her business was a mix of "mazal" - being in the right place at the right time and "chutzpah" - sending a message on Instagram to an Israeli celebrity and actually booking a catering gig. Thanks for joining us on the show, Rachel! ------------------------------------------------------------------------ ABOUT OUR GUEST: Rachel Hammer is the owner of Sweet by Nature creating Tasty Vegan foods. She believes that cooking is a means to creativity. She loves to cook, feed people, and share the gifts that nature provides. Her business, Sweet by Nature, is focused on creating the purest, natural, and nutrient-dense Whole Foods to keep your mind and thoughts clear, and your body energized.