Igor Kheifets List Building Lifestyle

IKS172: Why You Shouldn't Show Them You're a Real Person

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Sinopse

Here's the cold hard truth: Your prospect doesn't care. She doesn't care about you. Your product. Your life or anything it. All she cares about is... "Can you solve my problem? And if you can - HOW?" Here's how to answer this question in a way that gets people to want to learn more about what you do.