Igor Kheifets List Building Lifestyle
5-Minute Authority With Steven Washer
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:26:59
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Sinopse
Policemen are not good salesmen. This phrase perfectly sums up the issue of authority in marketing. Contrary to popular belief - authority is not coercion. It's not high-pressure sales tactics. It's about safety, comfort and empathy. Steven Washer, the authority on authority, explains how it's done!
