Go All In

Today on the show our guest is Kathleen Ann from Power Up Your Marketing. Now if you've been in business for any length of time you would have heard marketing professionals talk about refining your niche so you can better understand exactly who it is that you are selling your products and services to. Kathleen has refined this marketing skill into an art form. Her exact target market is female business owners over the age of 40 that are looking to turn their services into products so they can escape the rat race of every day business and finally get paid what they are worth. Have you defined your customer avatar so precisely? I know that I'm close and I have some work to do to narrow it down some more. Even if you're not in Kathleen's hyper focused target market you will absolutely learn something about how you should be delivering your message to the world and why you need to be hyper focused on your avatar. Her marketing pragmatic approach coupled with her expertise and insights have helped people arou