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Sinopse

Welcome to the 47th podcast on the Corporate Strategy & Transformation study and we remain in week 4. And as I mentioned in previous posts, the reason we spend so much time on visioning workshop is because if you ever take a senior role in strategy in any company, or if you ever serve as a corporate strategy consultant, running a visioning workshop or corporate strategy workshop in general is the skill you must have. And scenario planning is something used extensively in visioning workshops. So in this podcast, and related article, we discuss what is scenario planning and how to run a scenario planning session during a visioning workshop as part of a consulting engagement. There is a also a very elegant way to combine corporate finance and corporate strategy to help companies develop effective strategies under extreme uncertainty. If this interests you, post a comment and we will build out an explanation for this approach. Click here to see the full study and here to see the merger study and market entry