Podcast Neil Wilkins

Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com   Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals   “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com   Typical Service Marketing Companies - Banking Utilities Insurance Streaming   But where it all blends is where the true value really starts and this is called the Augmented Product.   “An augmented product has been enh