Selling The Couch With Melvin Varghese, Ph.d. | Weekly Conversations To Build And Grow Your Counseling Private Practice

Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned.  Lessons learned as a course creator: Decide between a skyscraper or a strip mall model for your online business. This concept comes from Nathan Barry, the CEO of ConvertKit. Find out more from his appearance on thehttps://www.creativeelements.fm/nathan-barry/ ( Creative Elements podcast) hosted by Jay Clouse.  A strip mall model offers multiple products that diversity your income, while a skyscraper model features a single, scalable flagship product. I started STC with a strip mall model, but I’ve decided to move to a skyscraper model and use my mastermind as my single product. Focus on one marketing channel instead of jumping around to several.  Find t