Donovan Watkis Podcast

NOLAN BAYNES is an entertainment marketing executive, media visionary, and production veteran based in New York City. He is currently a managing partner at IAS Agency, a think tank that is heavily focused on brand marketing and tourism for Ghana, South Africa, and New Orleans. He also serves as a senior consultant for an array of entertainment clients such as ground-breaking record label, 300 Entertainment, and DECO Recording Group, home of Grammy Award nominee and Broadway star Deborah Cox. In 2011, he became the head of marketing for Music Choice, a streaming/TV music network, with a reach of over 60MM homes in the US. During his time at Music Choice he led all marketing efforts with major record labels, corporate brands, talent agencies, media, and cable companies. He also worked extensively with MVPD partners including Comcast, Cox, AT&T. Baynes also created branding and partnership campaigns for artists such as Chris Brown, 5th Harmony, A$AP Rocky, Taylor Swift, Luke Bryant, etc. Before his stint at