The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

Welcome to Strategy Skills episode 227, an episode with a well-recognized professor, Ben M. Bensaou. Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate. In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal. Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, a