Deliberate Freelancer

#131: Building a Successful Content Marketing Agency, with nurse Portia Wofford

Informações:

Sinopse

Today’s guest is Portia Wofford, an award-winning nurse, writer and content marketer who lives in Alabama. After dedicating her nursing career to creating content and solutions for employers, Portia now runs a content marketing agency, The PW Agency.  Her agency empowers health and nursing brands to grow their communities through engaging content that connects and converts. As part of her mission to help nurses earn extra income, beyond the bedside, Portia teaches nurses how to get paid and published by showing them how to land their first paid freelance writing gig. Nurses can learn more about her courses and training packages at http://pwenterprises.co/nurses-who-write. Portia began freelancing in 2018, leaving her home health care nursing career. She created The PW Agency in 2020, so she could bring on more nurse writers and help more health care brands. Nurses are used to writing in a more academic style, so Portia started teaching nurses how to write blog posts for consumers or a health care audience. Po