Selling The Couch With Melvin Varghese, Ph.d. | Weekly Conversations To Build And Grow Your Counseling Private Practice

If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now. You’ll Learn: ● Why your mindset should be to make recipients excited to open your weekly newsletter ● My tips for building your email list through newsletters: ○ Spend time crafting the subject line. (The https://www.headliner.app/ (Headliner) app helps!) ○ Write to one person. (Picture yourself sitting with a friend around a campfire.) ○ Use the intro section to share a personal story. (Have boundaries and safety considerations in place; I don’t say anything that would embarrass Grandma!) ○ Stick to a consistent format. (We use sections for an intro, top tool, podcast info, and top S