Jill On Money With Jill Schlesinger

This year we’ve had some pretty impressive CEOs and entrepreneurs on the show. It continues today with Reid Hoffman. If you don’t know the name, you definitely know some of the products he was behind. How about PayPal or LinkedIn? Today we’re joined by Hoffman and Chris Yeh, co-authors of the new book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones that grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of blitzscaling is not to go from zero to one, but from one to one billion, as quickly as possible. When growing at a breakneck pace, getting to the next level can require very different strategies from those that got you to where y