Sales Gravy: Jeb Blount

The Four Types of Sales Objections Jeb Blount explores strategies and techniques for effectively skipping past the 4 types of sales objections. On this episode, I have a conversation with Chris McDonough. He's a talented and successful sales leader at ZoomInfo. Chris and I talk about why it's stupid to avoid objections, how to reduce buyer resistance, how to manage your disruptive emotions in the face of objections, and techniques for skipping past objections. There's four key types of objections that we run into in sales. And they're not what you normally think about. So typically when we think about objections, we think about objections like, "I'm not interested," or "It costs too much," or "I've got to go talk to my boss." Those are the things we typically fixate on. But if you think about sales as a process, all the way from prospecting into getting a deal closed, There are four places where you get objections in the deal. Prospecting Objections The first are prospecting objections. They typically beco