All In Podcast With Daniel Giordano

On this episode of All-In, Host Daniel Giordano chats with Brian Basilico, known to many as “The Bacon Guy.” The focus is on all things marketing – including the sea change that has gone on as a result of the advent of the internet. The conversation starts out with some background on Brian’s upbringing and early entrepreneurial passion for music, which turned out to reveal a powerful draw to advising people about branding and other facets of business growth. For anyone who wonders, Brian shares a quirky backstory as to how he became “The Bacon Guy” and what the acronym means (Building Authentic Connections Online Networking). How marketers make those all-important connections has changed drastically with the explosion of social media and other web-based communications tools, but in terms of content Brian says many of the tenets remain the same. It turns out that the delivery of messages can take different forms, while effective, high-quality marketing collateral remains the same across all mediums. Brian shar