Dave's Disney View

 Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view. My approach was to look at in this way: what is mymagic? How does it work? Rollout, costs, and questions Patents driving it customer relationship management Pros and Cons My thoughts In the podcast, I quote from several articles. Including: At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience How the MagicBand and MyMagic+ Works --- Send in a voice message: https://anchor.fm/daves-disney-view/message