Content Inc With Joe Pulizzi

249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)

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Sinopse

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.