F.I.R.E.D UP with Krista Mashore

Quick, when I say McDonald's, what’s the first thing that comes to your mind? The golden arches? French Fries? Cheeseburgers? What about when I say Starbucks? The color green? An ice mocha frappuccino? The drive-through window you go through every day? Do you know why you think of these things when I mention McDonald's or Starbucks? It’s because of their branding!