The Innovation Show

We have the real pleasure of exploring what it was like trying to innovate from within Kodak with none other than the Inventor of the Digital Camera - Steve Sasson. We discuss so many aspects of Innovation and the struggle to let go of a successful business model. In 1880, George Eastman invented and patented a dry-plate formula and a machine for preparing large numbers of plates. He also founded the Eastman Kodak Company in Rochester, New York. In 1884, he replaced glass photographic plates with a roll of film, believing in “the future of the film business.” Like many startups, Kodak faced severe challenges but soon became a household name. When selling cameras, Kodak used a razor-blade strategy: selling the cameras for a low cost, fuelling growth and profits from the film. With success came blind spots and little by little Kodak leadership paid less and less attention to hardware. This was the case despite Eastman’s original guiding principles: mass production at low-cost International distribution exte