Restless Native

“I want to help these small companies. I want to help them build their brand, and build their story and be successful. They’re spending money in areas that’s not fruitful. I started talking to these men and women that make these things, and this whole new world opened up to me. And it was no longer my grandfather making fishing baits. It was people in Arkansas making duck calls or someone in California making lanyards. So I thought I wanted to make this for myself. But I discovered a new culture of people, and heard what they really need.”— Adam Gifford, Founder of TackleHack Today's guest will tell you how he started his company. It involved being told you couldn’t, exploring the depths of the unknown, and running up a lot of credit card bills. Starting a company is hard. Adam Gifford, my guest, calls it a roller coaster. Which sounds trite, but I’ve personally been through highs no drug replicates, and I’ve been in the trough of sorrow, as it’s known among founders. People are always going to tell you