The Innovation Show

Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So today’s guests Joseph Pine and Kim Korn will share how to create new value for customers with offerings that fuse the real and the virtual.  Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Today’s guests provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experienc