The Innovation Show

Dual Transformation: How to Reposition Today's Business While Creating the Future with Scott D. Anthony It is always a pleasure to welcome friend of the Innovation Show Scott D. Anthony. In his new book, he proposes a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.  Dual Transformation shows us how a company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.  That moment starts with the core dual transformation framework:  Transformation A: Repositioning today’s business to maximise its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.