The Innovation Show

In his 14-plus years as a strategic communications trainer, the biggest obstacle our guests comes across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. Our guest shows us how to identify a point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points. In a world of information over abundance standing out becomes even more difficult, yet so many of us don’t know how to make a point. As professional communications shifted from physical to virtual, he noticed firsthand both highly effective and utterly ruinous approaches to using video conference te