Deliberate Freelancer

Today’s guest is Emma Siemasko, the founder of Stories By Us, a content marketing business. Emma, who lives in San Jose, California, also offers freelance writing coach and is co-host of the Freelance Writing Coach podcast.  Emma has been a solopreneur for six years. She is an expert on writing case studies to promote our businesses. She created the DIY Case Study Kit and has created dozens of case studies and customer stories for tech companies and solopreneurs. Emma’s clients include Figma, Grammarly and Salesforce. A case study is “the story of a customer’s transformation because they used your product or services.” Case studies go beyond testimonials and LinkedIn recommendations. Case studies allow you to get more specific about what it was like to work with you, plus you can share results. Melanie thinks of case studies as being sprinkled around solopreneurs’ websites. But there are several ways you can use case studies. Case studies can be emailed as pdfs as part of your sales pitch or during onboarding