Soar (scn) Podcast

Mali Phonpadith interviews Bob London of Chief Listening Officers. Bob London, founder and CEO of Chief Listening Officers, helps companies develop marketing strategies that start with learning the customer’s true perspective. Chief Listening Officers serves emerging to mid-size B2B technology and professional services firms across the software, SaaS, data, financial services and healthcare sectors. Bob pioneered the Outsourced Chief Marketing Officer (CMO) concept in 2003 when he founded London, Ink, a B2B marketing consultancy. He has worked with, advised and mentored dozens of small- and mid-size companies on their marketing strategy and execution, serving as an interim or part-time CMO. Bob also: Is Entrepreneur in Residence (EIR) at the University of Maryland’s Dingman Center for Entrepreneurship, providing guidance to student entrepreneurs and a regular speaker and contributor at Dingman’s entrepreneurship classes. Serves as a global mentor and advisor to early-stage tech companies at 1776, an inter