State Of Digital Publishing

Publisher Inventory Compatibility Score and Digital Media Measurement With Mimi Wotring

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Sinopse

Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify talks to your host Vahe Arabian of State of Digital Publishing, about their recently released Publisher Inventory Compatibility Score (PICS) and digital media measurement. DoubleVerify helps publishers improve measurement, insights and tools to improve ad delivery, enhance inventory quality and drive ad yield performance. Support the show: https://www.stateofdigitalpublishing.com/slack-community/ See omnystudio.com/listener for privacy information.