Reshape Digital

This week, the Supreme Court ruled that it would uphold a prior verdict against Domino's Pizza, in a case where a man with visual impairment was unable to order a pizza using their inaccessible website and mobile app. This outcome is a victory for web accessibility advocates worldwide. Domino's Pizza's brand perception also takes a hit in the process. But why deny the people pizza in the first place? Accessible and usable web experiences represent a multi-billion dollar business opportunity. In today's episode, we unpack why some organizations fight web accessibility regulations and what it means for their brands. 263520