Remodeling Mastery By Mark Richardson

Thank you for listening to Remodeling Mastery. Subscribe today to ensure you never miss a new episode by searching for Remodeling Mastery using your favorite podcast app. In this episode: Part 1: False Positives Mark Richardson shares insights into 5 false positives that he encourages small business owners to have on their radar to help position their businesses for success. 1) Lead Flow: While many businesses are starting to see an uptick in leads, Mark stresses caution on thinking that it also means it's safe to scale back marketing and advertising. The unpredictability of the pandemic could create another period of uncertainty if a second outbreak should occur and those that stop marketing will find themselves in trouble once again. 2) Online Engagement Rates: Just because open rates and engagement on social media are higher, it doesn't necessarily equate to better marketing. Mark stresses the importance of understanding the environment and how it affects your performance when determining which activi