Sheffield Doc/fest Podcast

Recorded at Doc/Fest 2011. The mass media of the past century have been restrictive by nature, with audiences confined to a passive role- but that has now completely changed. The inclusive nature of the Internet invites open participation amongst storytellers and audiences alike, and that means putting the audience right and the centre of the action in a game-like fashion. Storytellers of every stripe will now have to learn a new grammar of storytelling, one that is only now being invented. The challenge for those working within the media industry is to keep up with these changes- and the question becomes, how can storytellers use the new possibilities at their disposal to their advantage?