Create If Writing - Authentic Platform Building For Writers & Bloggers

165 - Should You Promote Your First Nonfiction Book?

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  SHOULD YOU PROMOTE YOUR FIRST NONFICTION BOOK?  The answer here is a little bit (maybe a LOT) different. I feel like there is a vast difference in how promotion looks for fiction and nonfiction. I've found WAY more free options for promoting nonfiction books.  Why?  Well, nonfiction books (other than creative nonfiction, like memoirs) often contain information that can be parsed out and packaged into other content. For example: I have a book on email lists. I have written a TON of content on this blog on email. (Find that here.) Many of the posts allow me to link to the paid book. I can also write guest posts where I gain authority and promote the book on email. I've heard tons of people go on podcasts to talk about the topic they wrote about in their nonfiction book.  Nonfiction books also may have a different purpose. Rather than just sales and money for the book, many authors write nonfiction books to gain authority. Want to start a speaking career? Write a book on something you know. Want to sell coachi