Create If Writing - Authentic Platform Building For Writers & Bloggers

174 - Writing to Market and Writing to Trend

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I hear a lot of confusion about writing to market and writing to trend. In this post, I'm going to explain MY personal view and my experience with both writing to market and writing to trend: how they're different, how they're related, and help you figure out what's right for YOU.   WHAT WRITING TO MARKET IS Chris Fox coined the term "write to market" and talks about it in his book called ... (wait for it) ... Write to Market. In the Introduction, Fox states that the book will teach you "how to analyze the market, and to use that information to write a book that readers want." (Check out the book HERE.)  Often, writers start out by writing that story that's in their head. They have that one idea that they just can't shake, or the story they HAVE to tell. That's writing for love and it's author-centric. Writing to market shifts the focus from the author to the reader. What does the READER want? I mean, we all WANT them to want that story that's been on our heart to write, but that isn't always the case. (There