Disrupt Yourself Podcast With Whitney Johnson

Today’s guest is Zach Obront, co-founder of Scribe (formerly Book in a Box), a company that helps entrepreneurs and innovators turn their ideas into a book. When Zach Obront was in college, he started a high school. A bit silly? Possibly, in retrospect. But Zach has never had an issue with out-of-the-box thinking. The next company he created, Handy Monkey, was a mold removal company he started when he realized that mold removal companies in Toronto did not understand the ins-and-outs of SEO and internet advertising. He and his partner wanted to prove to the skeptical owners of these companies that internet marketing would solve many of their problems, and the only way they could think to prove that was to create a company themselves and make it profitable. “[E]ventually what we decided was the only way we were gonna be able to kind of make that change in that industry, is just to do it end to end, and show them that the Internet works, and therefore, we can generate leads, and therefore, we can build a team,