Business Of Story

We've all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO.    Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today's Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.   We're fortunate to have the documentary filmmaker, Peter Byck, join us. Peter's award-winning films, including Garbage and Carbon Nation, have often placed him at odds with audiences because of his subject matter around the highly charged debate on climate change and our impact on it. Peter is a master at finding common ground with his interviewees, as well as the naysayers who confront him on his sustainable storytelling. You can see how Peter bridges these relationships, not only in his work but also in his two appearances on HBO's Real Time With Bill