Business Of Story

Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment. We're also going to look at the most powerful word in storytelling, and that word is 'why.' That's all about the power of why in your story, listening in your storytelling, and in your story selling. At the end of the show, Joel has a tool for you to make sure you have the proper story alignment in your sales pipeline. Let's explore how to use story marketing to fill your sales funnel with the right folks. You'll Learn: How to use the right story marketing to up your sales conversion rates Why the word "why" is so powerful in storytelling Why you need to always be attuned to your customer's journey Key Quotes: "It's not just enough to have good content. It has to be content that connects." - @JoelCapperella (click to tweet) I