Business Of Story

On this show, we'll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold. Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all. The most troubling recent trend is a reliance on big data, which is leading to micro-targeting and micro-thinking without a compelling overarching narrative for audiences to connect with. On this episode, you'll learn about the importance of communicating values to stir emotions that drive behavior towards your brand, how Republicans are trumping Democrats with their compelling use of narrative, and how you can do the same to your competition. We'll also share how a Christmas tree