Business Of Story

In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.  Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies.  Another one of these astonishing storytellers is our guest today, Doug Keeley. Doug, the founder of The Mark of a Leader, believes that his life and career path were ultimately changed by the narrative of Tim Burton‘s film, Big Fish, after he lost everything in the crash of his $50 million company. Doug will share with us how he learned to drive performance through compelling storytelling and how narrative can help you construct the level of prosperity you deserve in your company.  He originates from Toronto, Canada, where he formed his storyteller skills by being an elite jazz guitarist, a brand marketing guru, and an ac