Business Of Story

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own? We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.  Today we ask you to think of another area you can improve upon with a little bit of storytelling. Marketing your own life is something that may be overlooked a bit too frequently, but if you can harness the power of story, the possibilities of your personal growth are endless. With a bit of narrative, you’ll stand out above the rest, whether it be a job interview, making a big sale or just gaining a positive reputation in your community. Our guest on this podcast episode is Sally Hogshead of How to Fascinate. Author, advertiser, branding expert, media marketer and mother of eight, Sally joins us to share her story and what led her to the creation of her Fascination Personality Test. Discover How The