Business Of Story

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is why Tim has taken action, working to right the wrongs and teach novice marketers skills that will benefit them for the rest of their lives. Listen how Temitayo uncovers his brand purpose and finds his category using the Story Cycle, and how you can too. This process is our tried and true method that can bring your story to life. This is the second episode in our series that focuses on assisting our beloved listeners. If you would l