Business Of Story

  You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in. Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a powerful 90-second video narrative. Today he will explain his explainer video structure, using his ìUncoveryî system, and how you can create a captivating short story. In This Episode, You Will Learn The ideal 90-second story structure Using the "Uncovery" process to find the heart of your story Turning abstract concepts into concrete stories Key Quotes "Here is the status quo, here's what weíre going to do to make this better for you." - Eric Hinson "Nobody buys features, they buy the benefits." - Eric Hinson "It's about