Business Of Story

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling. Just as we were starting to learn how to best connect with millennials, a new generation has arrived. Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert. Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicat