Business Of Story

Often, it's incredibly difficult to connect with your audience. We’ve all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas’ job is to make science fun and accessible to people of all ages, and to do this, he appeals to the common factor in us all: the inner kid. Even though we put it away, we all have a childlike mind that wants to explore and understand. By using this discovery mindset, you can craft a powerful story that resonates with any audience. Lucas is publishing a new children's interactive ebook, Mr. and Mrs. Slob, complete with all the sound effects you'd expect with a slobby couple. And the kids are going to love it. He even got Dutch American comic, Greg Shapiro, to narrate it. Shapir