Business Of Story

On Wednesday, August 30, I toppled out of bed with vertigo. I’ve never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you’re falling through a narrow ice cave. Have you? I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes of light, kind of like you’re falling head first through an ice cave. Talk about an altered reality. The room whirled around me as I grasped for the bedspread to arrest my fall. Mind blown! The only other time I've come close to a similar sensation is when I've tried virtual reality or VR. To me, VR is a new and fascinating experience-altering force that is impacting the branding universe. That’s why I’m excited to have on today’s show one of the pioneers of narrative virtual reality storytelling, Bryn Mooser. Mooser is CEO and Co-Founder of RYOT, the leading immersive media company in the world spe