Business Of Story

How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. Today you will learn how the right brand story separates you from the competition and leads your business to the top. Joining us is my friend Sean Schroeder of blueriver™. Sean came to us with a brand that was struggling to find its authentic story and market position. And although his team was skeptical, he wanted to try our Story Cycle system. In this episode, we will discuss the results of his hard work, and howblueriver™ and its Mura Digital Experience Platform found the flow of its brand story. They landed on a narrative that has always been true toblueriver™ focused on creating peak customer experiences. They are now designing their unique category in the crowded digita