Business Of Story

#122: How A Hollywood Veteran Saved a Symphony With A Purpose-Driven Brand Story

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Sinopse

Telling the right story can help you in every situation. Even if you’re a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their lack of experience. This episode will teach you that when you have confidence, authenticity, and a powerful story, you can overcome any obstacle. Joining us is a man who has worked in wildly different work throughout his career. Jim Ward, President and CEO of The Phoenix Symphony Association, knows firsthand the intimidation of joining an organization without a clear idea of what’s needed.  Here is the rehearsal with John Williams that I was fortunate enough to attend. It has been these kinds of innovative community events that have helped the Phoenix Symphony become one of the leaders in resurrecting Arizona's fine art scene. Jim has worked with influential business leaders, such as George Lucas