Business Of Story

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible channel, to engage your audience and drive powerful new stories. Cassie Roma joins us from New Zealand to bring her years of storytelling experience to you. Cassie is the GM of content marketing at New Zealand Media and Entertainment, where she works with her team to create incredible narratives that fit in any form of media. She’s a renowned keynote speaker and social activist in LGBT groups in and around New Zealand. She’s going to teach you how to romance your customers with storytelling, drive deep customer engagement, explain why she believes modern marketing is going through a renaissance, and how you can use this