Business Of Story

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. But when the focus shifts from connections to profit gain, we lose track of what made our brand story so powerful in the first place. People. The return on investment of a well-crafted brand narrative is endless, and to demonstrate, our guest will show us just how much much money, employee engagement and credibility a good story can earn you. Mark Schenk is the Managing Director of Anecdote, a company dedicated to helping companies effectively communicate their brand purpose through storytelling. Mark is an expert story brand marketer, helping companies from Coca-Cola to IBM. In this episode, Mark will teach us the basics of Anecdotes workshop process, the true cost of a boring story, and the return on investment of an organization’s powerful