Business Of Story

The classic elevator pitch is the best way to make someone not care about you. There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one. Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored. But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we’ve invited the ‘black belt of branding’ to the show. Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast. Ryan travels the globe to help leaders improve their communications. I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday,